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The Social Customer Manifesto Podcast 3FEB2006
click here to subscribe Summary: Leif Chastaine and Christopher Carfi discuss Yahoo’s strategy, Google’s censorship, the remix culture and customer “co-creation” of products, the American Marketing...
View ArticleBlogging Power Law Dynamics
Great article on blogs and power law dynamics that showed up on my desk this morning, from New York magazine. “When [Clay] Shirky compiled his analysis of links, he saw that the smaller bloggers’...
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The Social Customer Manifesto Podcast 15FEB2006
click here to subscribe Summary: Christopher Carfi and Leif Chastaine review the American Marketing Association Hot Topic series, give an update on the state of the blogosphere via Jupiter Research,...
View ArticlePodcast: Customer Relationships, Communications and Enterprise Social Networking
Had a great conversation on Wednesday with Shel Holtz, on the For Immediate Release podcast. We chatted about the link between communications and customer relationships, and the importance of...
View ArticleA Conversation With Eric Mattson At MarketingMonger
Eric Mattson of MarketingMonger is on a mission to have 1,000 conversations with marketers, and to present them all as podcasts. Eric writes: “For the 20th podcast in my project, I connected with...
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A Look Back At 2006 – The Customer Really Is In Charge
This is my look back at 2006 from the current issue of CRMGuru. – Companies Are Actually Engaging in Conversations With Customers By Christopher Carfi, Cerado Inc. In 2004, there were a few odd...
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Clue Implementation Unit Podcast #1
(click here to listen) (click here to subscribe to this feed) In this, our inaugural podcast, we introduce the Clue Unit podcast format which includes these recurring sections. Introduction...
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Prerequisites For Setting Up A Business-Driven Web 2.0 Effort
Since the beginning of the year, have been asked the following question (in various forms) time and time again: If we want to use this social media "stuff" to connect with customers, how do we get...
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Enterprise Web 2.0 Efforts: How To Get To Critical Mass
In an earlier post, I put forth a checklist of things to think about before launching a business-oriented Web 2.0 effort (thanks, everyone). Going to continue that discussion here and get down to...
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2007 Social Media & CRM 2.0 Professional Certification Seminar
Drumroll, please…announcing: What: 2007 Social Media & CRM 2.0 Professional Certification Seminar Where: San Francisco, CA When: March 27-28, 2007 Learn more:...
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